Barbie Takes the Stage

Barbie Takes the Stage

As longtime members of the Idaho Falls Ad Fed, we’ve always enjoyed the chance to get together with our creative peers and celebrate the last year’s wins at the Gem Awards. Our Cape Girl Crew has had a blast visiting Barbieland the last few months as we took our turn to tackle the event branding, social media, and presentation video. 

Nothing says creative break quite like pink, glitter, and Barbies hanging out on all our desks. Our team was able to pull inspiration from favorite TV shows, trending songs, and Barbie’s illustrious career history. We also found a lot of laughter in poking some fun at what the day-to-day experience working in advertising can be like. 

You can check out the bumper videos we created for the show below:

Overall, we had an absolute blast creating all of this Barbie-licious collateral for the Gems. It was fantastic as always to be part of such a fun night, and we’re grateful to everyone who helped make it happen with such flair!

So here’s to Barbie, the ultimate symbol of creativity, style, and empowerment. We can’t wait to see what she’ll inspire us to do next!

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